Facts About Gold

Of all the world's precious metals, only gold combines the four basic characteristics that make it a universally treasured possession.

Gold's Beauty

Gold's natural color can be further enhanced by alloying it with small amounts of other metals, yielding a spectrum of exquisite, subtle shades. Metalsmiths are able to create yellow, rose, green and white golds by adjusting the alloys. More copper results in a soft rose color; additional silver creates green gold; and palladium produces white. A popular trend is to combine two or more colors of gold in a single piece of jewelry.

Gold's Purity

It is estimated that only slightly more than 100,000 tons of gold have been taken from the earth during all of recorded history. And although gold can be found in rivers, seas and land in many parts of the earth, it is not easily extracted. Opening a mine is a time-consuming and costly operation, and several tons of ore are required in order to produce just one ounce of the precious metal.

Gold's Durability

Look no further than the nearest museum where gold jewelry, coins and artifacts from ancient civilizations attest to the metal's enduring beauty and permanence.

Gold's Workability

Jewelers throughout the ages have preferred gold to all other metals for its beauty and ease of workmanship. Gold can be melted, or shaped, to create any design. It can be alloyed with a number of other metals to increase its strength and produce a variety of colors and can be re-melted and used again to create new designs.

History of Gold

Gold, one of the world's most precious metals, dates back to the dawn of mankind. All great civilizations built up treasuries of the lustrous metal, reserving golden objects for their most important rituals. The Egyptians, largest producers of gold in the ancient world, equated gold with the sun, the giver of life, and reserved its use for pharaohs only. The ancient Etruscans created meticulously handwrought objects using fine granules and threads of gold, a technique still practiced today. To this day, Chinese and Indian brides wear jewelry of no less than 24-karat gold on their wedding day to ensure a lifetime of good luck and happiness. And, a gift of gold jewelry says love and permanence as eloquently today as in all the ages past.

How to Buy Gold

Look for the quality mark of Gold

Pure gold, or 24-karat, is generally considered too soft for use in jewelry, so it is alloyed with other metals to increase its strength. Eighteen-karat gold is 18/24ths, or three-quarters pure gold. Jewelry of this fineness is marked "18k". In the United States, 14-karat gold is used most commonly for jewelry. Fourteen-karat gold is 14/24ths, or slightly more than one-half pure gold. Jewelry of this fineness is marked "14k. Nothing less than 10-karat gold can be legally marked or sold as gold jewelry in the United States. These pieces are marked "10k".

What is Gold's Pricing Based on?

Pricing is based on four factors:

  • Karatage
  • Gram weight
  • Design
  • Craftsmanship

The karatage and gram weight tell you how much gold is in a piece, but other crucial factors determining price are the piece's construction and design. A price based solely on gram weight does not reflect the work that has gone into the piece. It's important to remember that each piece of gold jewelry is unique and, if cared for properly, can last a lifetime.

What do I Look for When Buying Gold?

Look for quality construction. When buying a piece of gold jewelry, be sure to inspect it carefully. Pay special attention to fasteners or clasps, making sure catches work easily but are secure. Likewise, the backs of pins and earring posts should be strong and firmly attached to the piece with no soldering marks visible. With gold chain, lay it flat and make sure the links don't kink or bend.

Your Gold Jewelry Wardrobe

Build a gold jewelry wardrobe in the same way you build a clothing wardrobe. Always begin with the best-quality basics you can afford and add pieces. Your basics are a gold chain, necklace, classic hoop or button earrings, and a link bracelet. Additions can include a slide-on pendant, a pair of drop earrings where the bottoms can be detached (thus creating two different looks) followed by a gold ring or a pin. Begin with pieces that have classic shapes and look appropriate with a variety of different outfits then add pieces that offer versatility of wear or those with a fashion touch, such as matte and polished surface treatments or two or three tones of gold.

Caring for Gold Jewelry

Remember that gold is lasting and durable but can get scratched or dented if treated roughly. Gold's worst enemy is chlorine. Repeated exposure can weaken gold's structure, eventually leading to breakage. So keep your jewelry away from chlorinated cleaning products and out of swimming pools and hot tubs.

Protect your gold jewelry by storing it safely or keeping it wrapped in a soft cloth when not being worn. Clean your gold jewelry with a cleaning solution of sudsy lukewarm water, or bring it to us and have it steam-cleaned. Dry and polish jewelry with a chamois or soft cloth after cleaning and rinsing.

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