Truth in Pricing

Snyder Jewelers believes in truth in pricing!

Today the public is bombarded by all kinds of outlets, and well known retailers and chain stores offering jewelry and related items at so called discounts. These discounts are so exaggerated that we hope you will question whether they are true discounts. Was the original referenced price purposely inflated and then lowered to lure you into thinking you are saving money? Was the merchandise ever sold at the regular price, and for how long? There is nothing wrong with legitimate discounts but, deceptive pricing offers you no bargains!

Karat mark

When buying gold jewelry, always look for a karat mark such as 14K or 18K, with the manufacturers trademark. Make sure the mark appears on a part of the chain besides the clasp. Sometimes, if only the clasp is marked 14K, the chain may not be real gold. Anything less than 10K gold cannot be legally marked or sold as real gold.

Genuine & counterfeit watches for low $$

Be wary of promotions for genuine name brand or counterfeit watches for as low as $10.00 or familiar brands that normally sell for $2,000-$5,000 offered at unbelievable prices as low as $50.00. These watches are not genuine, carry no manufacturers warranty, and have little value. Usually, certain brand names are stamped on the dials of the counterfeits by promoters. To avoid this scam, be wary of extremely low priced items. Look for correct spelling of brand-names and karat gold mark. Ask for a warranty. Check with your local jeweler.

Mail-order jewelry bargains

Anyone considering a mail-order bargain should check beforehand with the Better Business Bureau in the postal area of the promoter. Because most promoters are reached only at a post office box number rather than a street address, it is very difficult to contact the firm directly in the event of non-receipt or dissatisfaction. The Better Business Bureau could provide useful information before any monetary commitment is made.

Summing up

We encourage you to shop and compare prices. However, arm yourself with knowledge so that you are comparing "apples to apples." Items may look similar, however there are differences in carat weight, color, clarity, cut, origin, metal content, and quality. These differences may be subtle but affect the beauty, durability and value substantially.

Snyder Jewelers is a proud member of the following associations which are dedicated to maintaining the highest standards of integrity, education, and quality in the jewelry industry:

  • Jewelers of America
  • National Association of Jewelry Appraisers
  • Jewelers Vigilance Committee
  • Jewelers Security Alliance
  • Rocky Mountain Jewelers Association
  • Gemological Institute of America's Alumni Association

2201 Ken Pratt Blvd. • Longmont Colorado 80501 • 303-776-2992 •
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